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CREATIVITY (noun):
/ˌkrē-āˈtivitē/
- (creative) having the ability or power to create; "a creative imagination"
- creativity refers to the phenomenon whereby something new is created which has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.